Multiple business areas will need decisions - be ready to wear multiple hats in that decision ring---perhaps not doing all the research, but access/acquire a few options to choose from
Get needed help as soon as you know you need help-do not delay that decision
Trail run your product/service with the man in the streets - a true learning experience minimum
You're gonna make mistakes (we'll try to minimize them)
Can you eliminate the 'noise'
Where we fit in - we can help build a bridge from idea to a sustainable, scalable, profitable business